This story was written by Megan Doyle and published by EcoCult.com
In July this year, scientists shared a disturbing development: researchers found many regions in the Amazon are now emitting more carbon into the atmosphere — around one billion tonnes per year — than they absorb. According to the Brazilian research institute Imazon, an area 13 times the size of New York City was deforested between August 2020 and July this year. It’s cause and effect: deforestation leads to a drier climate, longer droughts and a greater risk of fires. Natural fires are a rare occurrence in the Amazon, which means that all of these fires are man-made.
The Amazon is being cleared for the production of various fashion commodities, including leather, cotton, man-made cellulosic fibers (like rayon), and to a lesser extent, rubber. Soaring global fashion production (with the exception of the pandemic lull) means these textiles are increasingly valuable, making them a big business opportunity for far-right Bolsonaro’s government.
The Amazon is close to the heart of Brazil-born Mäby Dutra, who founded her brand DaCosta Verde in July 2020. Since its inception, the brand has planted a tree in the Amazon rainforest for every purchase, along with carefully sourcing materials that don’t damage the Brazilian rainforest.
Read the full story of Fashion Relies on the Amazon. Here’s How One Brand is Giving Back. Ecocult.